Privacy Policy

Sony Pictures Entertainment
UK Privacy Policy

Effective Date: This Privacy Policy was updated on 5 July 2013 and is effective as of that date.

We care about your information and appreciate and value the trust you place in us to handle your information fairly and carefully. This Privacy Policy applies to the Silver River Television web site and online features that link to this Privacy Policy (each a “Site”). This Site is offered by Silver River Television Limited, Sony Pictures Europe House, 25 Golden Square, London W1R 9LU and their subsidiaries or affiliated companies, including Columbia Pictures Corporation Ltd. (collectively, “we,” “us,” and “our”). By visiting and using this Site, you are consenting to us gathering and processing Your Information in accordance with this Privacy Policy.

This Privacy Policy describes:

1. The key points you need to know about how we gather and use Your Information

2. What information do we gather about you?

3. How do we use cookies and web beacons?

4. How do we treat children’s personal information?

5. How do we use Your Information?

6. How do we share Your Information?

7. Links to other websites and services and our content on other websites

8. Your consent to international transfers of Your Information

9. Your rights: accessing and amending Your Information

10. What steps do we take to keep Your Information secure?

11. How we can make changes to our Privacy Policy?


1. The key points you need to know about how we gather and use Your Information

  • We use Your Information to allow you to use the features on the Site, to process your registration, allow you to appear in our programmes, and to provide you with other content you request, related to our television format, programming and other offerings.
  • We may provide interactive features that engage with third party social media sites, such as Facebook and Twitter. Any data that we obtain about your use of these features is subject to this Privacy Policy. Any data that the social media sites gather about you is subject to your terms with them. Click here to learn more.
  • We may use cookies and other technologies to track the use of our Site. We may allow third parties to place such technologies on our Site to allow them to display advertising and for other purposes. To learn about opportunities to choose not to allow cookies, click here.
  • If you are under 18 years old, you must obtain the permission of your parent or guardian before participating in a contest or engaging in other activities. The only exceptions are if you simply sign up for a newsletter or requesting certain basic content. Click here to learn more.
  • We disclose Your Information publicly when you post User-Generated Content on the Site. We may also disclose Your Information with business partners or other third parties, when we engage a third party to process data on our behalf, when such sharing is required by law or where in good faith we believe we are legally required to do so, or in certain other situations. Click here to learn more.
  • This Site may be hosted on web servers in the United States. Your use of the Site constitutes your consent to the transfer of Your Information to the United States and to other jurisdictions both inside and outside of the European Economic Area which may not provide the same level of data protection as your home country. Click here to learn more.

2. What information do we gather about you?

Information You Provide
We collect various personal information about you which may include your name, email, address, data of birth, telephone number, your preferences and interests, or other information you provide to us or grant us access to which relates specifically to certain projects that we are developing/producing (“Your Information”) when you register for newsletters, communicate with us, or take part in interactive games, features, submit CVs, apply to appear in our programming or enter competitions. We may also collect information that you enter on our Site, such as photographs, video images or other content that you may upload to the Site (“User-Generated Content” or “UGC”).

Automatic Information Collection
We may use a variety of technologies that collect information about how the Site is accessed and used (“Usage Information”). Usage Information may consist of your internet browser type, operating system, the webpages you viewed, the time you viewed them, and what webpages you looked at before viewing the current page so that we get a better idea of how our users interact with our Sites and can then tailor and improve them accordingly. Usage Information generally can’t be linked to you individually, but if we can link it to you then we treat it as Your Information in accordance with this Privacy Policy.

We may also automatically collect your IP address or other unique identifier for the computer, mobile device, technology or other device (collectively, “Device”) you use to access the Site. A unique identifier is a number that is automatically assigned to your Device when you access a web site or its servers, and our computers identify your Device by this number (“Device Identifier”). Some mobile service providers may also provide us with the physical location of the Device used to access the Site.

Third Party Interactive Features
Our Site may include features offered by other organisations. For example, you may be able to login to our Site using Facebook’s Facebook Connect feature. You may be able to participate in a game or other feature where your score is posted on a social media site. You may be offered a feature to “like” or a “share” another feature or content on our Site on a social media site. You may also engage in activities on third party sites, such as participation in a Facebook application where you allow us to have access to Your Information. In addition, we may receive Your Information if other users of a third party web site give us access to their profiles and you are one of their “connections” or similar features. When we obtain Your Information through these activities we treat it in accordance with this Privacy Policy. The information obtained by the third party is not governed by this Privacy Policy, and instead is governed by the terms applicable to your relationship with that third party.

3. How do we use cookies and web beacons?
Cookies are files that web servers place on your Device. The use of cookies on this Site allows you to enjoy more seamless visits and more accurately measures your behaviour on this Site. There are two types of cookies that we may use: session and persistent. Session cookies exist only during an online session. They disappear from your Device when you close your internet browser. Persistent cookies remain on your Device after the browser has been closed. The cookies used on the Site do not identify you personally. They merely recognize your browser, unless you choose to identify yourself voluntarily. You may choose to identify yourself for any one of the following reasons: by asking the browser to remember your username and password, by responding to a promotional offer, or by personalizing a web page or requesting more information on a product or service.
Web beacons (also known as clear gifs) are used in combination with cookies to help Site operators understand how you interact with their websites. A web beacon is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a site or in an email. The use of a clear gif allows the Site to measure your actions in opening the page that contains the clear gif.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience.

You can find more information about cookies at and

What cookies and web beacons do we use?

A list of all the cookies and web beacons that may be used on the Site are set out below.

The cookies and web beacons used include “strictly necessary” cookies, “performance cookies”, “functional cookies” and “targeting or advertising cookies”.

Strictly necessary cookies – these cookies are needed to provide services and features that you have specifically asked for. We do not need your consent to use these cookies.

Performance cookies – these cookies collect anonymous information about how you and other visitors use the Site, such as which pages are visited most often and details of bugs and glitches on the Site. All the information gathered using these cookies is aggregated and made anonymous and only used to improve how the Site works. By using the Site, you consent to us placing and using this type of cookie on your Device.

Functional cookies – these cookies remember choices you make to improve your experience. They allow us to remember the choices you have made (such as your user name, language and country and preferences when using our products and services) and personalise and enhance your experience. By using the Site, you consent to us placing and using this type of cookie on your Device.

Targeting or advertising cookies – these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of an advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

How to manage cookies used on this Site

How to disable all cookies – the Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to delete old cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-ons settings or visiting the website of its manufacturer.

4. How do we treat children’s personal information?
Some of our Sites include content which may attract children. By children, we mean individuals younger than 18 years old of age (legally the term used is “Minor” or “Minors“). On those Sites, we may collect the e-mail address and age of Minors in order to send them newsletters and engage in other limited activities. If you are a Minor, and you wish to provide us with your Personal Data for any other purposes, such as to participate in a promotion or contest, you must read this Privacy Policy with your parent or guardian and may not provide your Personal Data without obtaining first your parent’s or guardian’s prior consent. If we are notified or otherwise learn that a Minor has submitted Personal Data to us through any of our Sites other than under the conditions set forth above, we will delete that Minor’s Personal Data. Minors younger than 14 years of age may only surf the Site and play with features. We do not knowingly collect data of Minors younger than 14 years of age.

5. How do we use Your Information?
We will use Your Information collected through the Sites to: (1) allow you to participate in the features we offer on the Site; (2) process your registration and/or upload your UGC; (3) provide you with information that you request or agree to receive; (4) improve the Site and for internal business purposes; (5) contact you with regard to your use of the Site, and any changes to our policies; (6) tailor our content, advertisements and offers; and (7) fulfill other purposes disclosed at the time you provide Your Information or otherwise where we have a legal justification to do so.

6. How do we share Your Information?
We may share Your Information with the following parties:

When You Agree To Have Your Information Shared
While on our Site, you may have the opportunity to opt-in to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of Your Information with a third party. If you agree to have Your Information shared, Your Information will be disclosed to the third party and will be subject to the privacy policy and business practices of that third party. You also may specifically request, sometimes through your use of an interactive feature, a widget or an application, that we share Your Information with a third party and we will typically do so under those circumstances. In addition, if you choose to register for a promotion, such as a competition, prize draw or contest, Your Information may be disclosed to third parties for purposes of the administration of such promotion.

Your Information That You Disclose Publicly on the Site
You may submit UGC to the Site. Any such UGC will be disclosed publicly. This Privacy Policy does not apply to third party uses of any UGC after it is displayed on the Site.

Third Parties Providing Services on Our Behalf
We may engage third parties to perform functions on our behalf, such as hosting or operating our Site, sending e-mail communications, and data analysis. We may share Your Information with third parties in order for them to provide content or otherwise perform services for us, and we will require such parties to maintain appropriate security to protect such data from unauthorized access or processing.

Affiliate Sharing and Business Transfers
We may share Your Information with other entities affiliated with us for internal reasons, primarily for business and operational purposes. We may also share Your Information with the buyers of all or part of our business or with any business we merge with or acquire.

Legal Protections and Other Disclosures
We may transfer and disclose information, including Your Information, Usage Information, UGC and Device Identifier (including IP address), to third parties: when required by law or when we believe in good faith that we are legally required to do so; at the request of governmental authorities conducting an investigation; to verify or enforce the Site’s Terms of Use or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to this Site or the public. Pursuant to valid requests by law enforcement agencies, we may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, at our discretion. Such disclosures may be carried out without notice to you.

7. Links to other websites and services and our content on other websites
The Site may contain links that will direct you to other websites or services that are operated and controlled by third parties. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. We have no control over these third parties, and your use of their websites and features are subject to their privacy policies. We are not responsible for the privacy practices or business practices of any third party web site. In addition, we may place our widgets or other features on certain third party web sites. When we do so, any Personal Data that we obtain about you will be subject to this Privacy Policy.

8. Your consent to international transfers of Your Information
The Site is hosted and operated in the UnitedKingdom. Your Information will therefore be transferred to and processed in the United Kingdom and may also be transferred to other countries outside of the European Economic Area where the privacy laws may not provide an equivalent level of protection to those in your home country. By using the Site, and providing us with any information, you consent to the international transfer of Your Information.

9. Your rights: accessing and amending your information
You have the right to access your Personal Data held by us and, if necessary, have it amended or deleted. You can also request not to receive email communications and/or other marketing information from us. For more details please contact us by email at or write to us at:

Silver River ProductionsLimited
15 Adeline Place
London WC1B 3AJ

We may charge you a small fee to process your request to receive details of the personal data we process on you. The fee we charge will not exceed any limit set by applicable law.

10. What steps do we take to keep Your Information secure?
We implement appropriate technical and organisational measures to help protect and secure Your Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure.

11. How we can make changes to our Privacy Policy?
Except to the extent limited by applicable law, we reserve the right to change the terms of this Privacy Policy at any time, by prominently posting notice of the amendment on this Site. The changes will become effective fourteen days after posting and will apply to all Your Information. If we make any changes to this Privacy Policy that materially impact the way that we collect, process or store your Personal Data, we will, to the extent that we have your email address, notify you by email.